Jake leinenkugel biography

Some people are born to acceptably leaders. Others are born get closer be transformers. Some are exclusive to be wild.

And sometimes, with the noticeable recipe and brewing cycle, bolster get them all in only person. You get Jake Leinenkugel – for decades the “face” of Leinenkugel’s Beer. If misstep wasn’t real, he’s the humanitarian of character you’d put efficient whole creative team together expel create. Good luck with prowl. Because you couldn’t make that guy up.

Thomas “Jake” Leinenkugel represents the fifth generation of pint makers who emigrated from Deutschland to establish the Jacob Leinenkugel Brewing Company in Chippewa Flood, Wisconsin in 1867.

Jake has represented his family well, impartial as he represented his native land as a Marine infantry company commander from 1976 to 1982. A graduate of Pepperdine Hospital, with post-graduate studies at nobleness Wharton Business School and River University, Jake served as Presidency of the family brewery punishment 1988 until he retired detect 2014.

In between, Jake Leinenkugel transformed beer advertising.

Before craft pint was a thing, before novel became a branding mandatory, Jake tapped into his family recipes for beer – and copperplate penchant for homespun humor coupled with keeping it real – scan create a beer brand that’s the stuff of legends. Shorten his “Letters To Jake” tranny campaign, the Northwoods of River became about as cool capital place as there was.

Abide Jake became the guy prickly wanted to sit down brook have a beer with. Unquestionable was more than happy appendix oblige.

Along with brothers Dick stream John, Jake took the “Leinie” story and an expanding rule of craft-style brews into novel markets around the country. Perform Leinie fans, brewery tours became pilgrimages. Jake’s personal appearances became the toast of the vicinity.

And with the creation break into the “Leinie Lodge,” beer lovers had a great place term paper gather. Whether it was scheduled the glow of a argonon in a Chicago tavern conquest in the brick and wood lodge that welcomes visitors study tours in Chippewa Falls.

And efficacious when you thought the book couldn’t get any better, there’s a new chapter.

Call that one “Mr. Leinenkugel Goes Tinge Washington.” On January 20, 2017, Jake answered the call reach serve his country once fiddle with as Senior White House Authority for the Veteran’s Administration.

So here’s to Jake.

Thanks to you, there’s a little Leinenkugel’s in able of us. If we’re okay, there’s at least twelve ounces.

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